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2014

Redoute

  • Client La Redoute
  • Role UX, UI

Optimise the site through the journey from HP to product page and the purchase tunnel in the first instance, to then go for a more disruptive e-commerce redesign.

View the site

Goals & stakes

  1. Optimize the conversion rate through the journey from HP to product page and the purchase tunnel
  2. Re-position the brand upon more live-style and aspirationnal contents
  3. Consistency in the multi-devices experience (responsive)
  4. Global analysis of the client’s experience

Methodology

Identification of the targets’ expectations: personae, user journeys, users data analysis, analytics, etc.

Users studies : 4 days of users tests with 24 participants, 3 focus groups of 6 participants each, online quanti map sorting with 100 participants and 3 days of quali map sorting with 7 participants.

Ergonomic and graphical optimisations on the La Redoute website

En Chiffres

  • 25% rise of the conversion rate

  • 163 interviewed profiles

  • 35 Paris - Lille train tickets

Conception & deliverables

A thorough study of the journey from HP to product page La Redoute targets (HP / liste page / product card) and an optimised responsive purchase tunnel.