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2013

Leroy Merlin

  • Client Leroy Merlin
  • Role UX, Creation

Optimisation of the main browsing to ease the products and advice access, in order to generate a more important flow-through ratio on the site.

View the site

Goals & stakes

  1. Validate the content and the relevancy of the main browsing entrances
  2. Identify targets and users expectations to improve the offer and the browsing
  3. Propose a main browsing system of the efficient site

Methodology

Praparatory works: ergonomic audit and ecosystem benchmark

Users data analysis: web analytics ans users tests (4 days of 6 participants)

Journey design, personae, user journeys

UX conception and UI production

In numbers

  • 95% of usability issues identified and solved

  • 24 surveyed participants

  • 4 HTML prototypes tested

Conception & deliverables

An ergonomic and graphical recommendation for a global browsing system redesign